Mauve Pilates is a boutique Pilates studio based in Stirling, Scotland. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our studio, register via our website or booking system, or use our services.
We are committed to protecting your privacy and handling your data in a transparent and lawful way in accordance with UK GDPR and the Data Protection Act 2018.
By using our services, you agree to the terms of this Privacy Policy.

How We Collect Your Data
We collect personal data when you:

• Register or book classes via our booking system (Arketa)

• Make a purchase or create an account

• Contact us directly via email or online forms

• Visit our website (cookies and analytics)

The personal data we may collect includes your name, email address, phone number, postal address, date of birth, gender (where provided), emergency contact details, referral source, booking history, and relevant health information where necessary for safe participation.

We collect this information to:

• Manage your bookings and account

• Provide safe and appropriate instruction

• Communicate with you about your bookings and services

• Process payments

• Improve our services and customer experience

 

Booking System & Payments
We use Arketa to manage bookings, client accounts, and scheduling.
Payment processing is handled securely through third-party payment providers integrated with Arketa. Mauve Pilates does not store full card payment details.
Your data may be stored on secure servers located outside the UK/EEA depending on our service providers. Where this occurs, we ensure appropriate safeguards are in place to protect your data in line with GDPR requirements.

 

How We Use Your Data
We use your data to:

• Manage class bookings and memberships

• Communicate important updates (e.g. timetable changes or cancellations)

• Send service-related emails and messages

• Send marketing communications (where you have opted in)

• Improve our services through analytics and feedback

We may send marketing emails via third-party providers such as Mailchimp. You can opt out of marketing at any time using the unsubscribe link or by contacting us directly.

Lawful Basis for Processing
We process your personal data under the following lawful bases:

• Contract: to provide booked services and memberships

• Legitimate interests: to operate and improve our business

• Consent: for marketing communications

• Legal obligation: for record keeping and compliance requirements

 

How We Store & Protect Your Data
We take appropriate technical and organisational measures to protect your personal data.
This includes:

• Secure booking systems (Arketa)

• Encrypted payment processing via approved providers

• Restricted staff access to data on a need-to-know basis

• Secure storage of any paper records (if applicable)

We do not sell or share your personal data with third parties for marketing purposes.
Where appropriate, we may share limited information with healthcare professionals (e.g. in the case of injury or safety concerns) only with your consent.

Data Retention
We are required by law to retain certain client records for up to seven years after your last visit. After this period, data is securely deleted or anonymised.

Marketing Communications
We may send you updates about classes, events, and offers if you have opted in.
You can opt out at any time by:

• Clicking “unsubscribe” in emails

• Contacting us at hello@mauvepilates.com

 

Analytics & Cookies
We use tools such as Google Analytics to understand how visitors use our website.
This may include:

• Pages visited

• Time spent on site

• General device and browser information

This data is aggregated and does not identify individual users.
Cookies are used to improve website functionality and user experience. You can manage or disable cookies in your browser settings, although some features may not function properly if disabled.

 

Your Rights
Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (where applicable)

• Restrict or object to processing

• Withdraw consent for marketing at any time

• Request data portability

To exercise any of these rights, please contact us using the details below.

 

Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
📧 hello@mauvepilates.com
📍 Mauve Pilates, First Floor Unit 23, 15 Borrowmeadow Road, Stirling, FK7 7UW

 

Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.

 

Last updated: May 2026